David Sieburg David Sieburg Nationally acclaimed scriptwriter, director, and video editor for global brands and agencies.

This broadcast commercial for Hyundai Canada starred YouTube sensations Jay Alvarrez and Alexis Ren.

Filmed from the mountains of South Lake Tahoe to the beaches of Santa Cruz, this production was as freeform as the footage appears. This unscripted piece was more of a docu-style playground for four friends doing what they do best -- having fun.