Filmed in the basement of a Los Angeles production studio, this suspense-driven broadcast commercial takes a very unexpected turn.
Creative Director • Editor
This clever concept was born from a simple premise: gamers hate waiting for their video game to load. After we landed on the idea of real soldiers trapped in a game, the real challenge of this project was months of location scouting, military grade wardrobe, realistic weapons, and best of all -- a cast built entirely of veterans.
Editing does not get more fun than this project. There was a treasure trove of angles, movements, and perspective to pull you in from the first scene.